Our Story

Five years ago, Pass It Down set out to help families capture and preserve their memories after our founder, Chris, saw his mom battle early on-set dementia. What we didn't realize at the time is that their was an entire world that also needed help in bringing their stories to life.

Since launching, Pass It Down has grown into one of the world's leading pioneers in digital storytelling. The Pass It Down platform powers storytelling experiences for some of the world's top brands, cities, and cultural institutions.

Our underlying belief is that storytelling is the most powerful way to change the world.

Our Philosophy

We have many features within Pass It Down, but all are built to do one thing: to empower you to share your story. We believe in the power of stories to help you increase your fundraising, to engage your visitors, and to reach new generations.