2019 Year In Review

2019 has been an incredible year of growth and change for Pass It Down.

What a year!

Hi Pass It Down Community,

Happy Holidays to everyone and can you believe 2020 is right around the corner? 2019 has been an incredible year of growth and change for Pass It Down and we are even more excited about what next year holds. Here's a quick timeline of our 2019 and hints at what the future holds!

January: Pass It Down is selected for Techstars

Pass It Down kicked the year off by joining 8 other incredible startups in Austin, Texas for the 2019 class of the Techstars Austin Accelerator.

Techstars is an American seed accelerator founded in 2006 in Boulder, Colorado. As of 2019, the company had accepted over 1,600 companies into its programs with a combined market capitalization of $18.2bn USD. Less than 1% of applicants are accepted.

February: Pass It Down begins work on the 2.0 version of our platform

In February, the Pass It Down Team began work on the new version of the Pass It Down platform. Our team's vision was to make it possible for any cultural institution or brand to build a Smithsonian-quality touchscreen interactive or online exhibit in a matter of minutes and for a fraction of the cost of custom development.

Our new platform was built based on over 16 months of customer discovery.

March: Pass It Down pitches at SXSW

In March, Pass It Down was selected for two pitch events at SXSW in Austin, Texas.

Pass It Down first pitched at the Reeperbahn Startup Pitch, the most successful and attention-grabbing event of the startup scene in northern Germany, presented startups from Germany, the Netherlands, and the U.S. on a stage at 2019 ‘The Future Of ____’ Event. Founders presented innovative solutions to real-world challenges while gaining access to a challenging panel of international experts.

Next, Pass It Down was one of five startups selected to pitch at the Innovation Brew to a select crew of global brands held at the Chive HQ. At every stage, Pass It Down saw a massive demand for the ability to build interactive exhibits and immersive media experiences.

April: Pass It Down pitches at Techstars Demo Day

Pass It Down pitched at Techstars Austin Demo Day with 8 other amazing startup founders. Here's the official info!

After three months of #DoMoreFaster in a Techstars mentorship-driven accelerator program, our newest alumni founders are taking the stage to pitch their companies.

May: New additions to the Pass It Down Community

In May, we were excited to announce a series of new clients joining the Pass It Down Community!

“The Texas Holocaust and Genocide Commission is excited to partner with Pass It Down and view this technology as an empowerment tool to engage the public like never before.” - Matt Verdugo, Executive Director.

The Asbury Park African American Music Project (APAAMP) is a volunteer-led, community-driven project designed to share the music, cultural heritage, and stories of Springwood Avenue through oral histories, research, writing, and programs.

June: Pass It Down launches Pass It Down 2.0

In June, we were thrilled to launch the 2.0 version of the Pass It Down platform.


Pass It Down believes there is a massive opportunity to help cultural institutions, non-profits, and brands drive engagement through digital storytelling and experiential marketing. The world is changing rapidly and to engage new generations organizations have to evolve to offer digital and interactive experiences.

Here are just a few of the new features added to the Pass It Down Platform:

August: The New Haven Free Public Library and the city of New Haven join the Pass It Down community

The Discover New Haven Stories project is a collaboration between the New Haven Free Public Library (NHFPL) and its charter partner, the New Haven Museum (NHM) with the digital storytelling service provider, Pass It Down Inc.  Discover New Haven Stories aims to bring to life notable everyday moments in New Haven’s past, present and future, while giving the entire New Haven community the ability to share their own memories of and aspirations for the city we share — yesterday, today and tomorrow. The launch of Discover New Haven Stories is supported by the Elm City Innovation Collaborative and CTNext Innovation Places with the intention of building community awareness and connections across New Haven. In its inaugural year, Baobab Tree Studios serves as the project manager and facilitator on behalf of NHFP, NHM, and future contributors.

September: The Texas Holocaust and Genocide Commission launches their new platform

October: Pass It Down Selected for the Semi-Finals and Advances to the Finals of the BREW High-Stakes Pitch Competition

Four companies have been selected as finalists for the BREW 2019 high-stakes pitch competition, which is offering a $100,000 investment prize to the winning company at a live pitch event on Friday, Nov. 15.

Each of the four companies was selected after an initial pool of applicants was narrowed to 11 semifinalists by a team of judges with knowledge and experience in identifying investment potential. Each of the semifinalist companies submitted a detailed business plan for review before giving closed-door pitches to a panel of judges comprised of accredited investors, who selected the four finalists.

November: Pass It Down wins the BREW High-Stakes Pitch Competition and the $100,000 prize!

The competition was decided by three members of the Baton Rouge entrepreneur community — Michael Kirby, active private investor and former co-founder of Stonehenge Capital, Steve Nathanson active private investor and prior CEO of Genesis Energy, and Will Eglin, CFO of GMFS Mortgage. The judges chose Pass it Down after hearing pitches from the company and three other finalists – Block Lawncare, Gilded and Moxey.

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