Bringing An Iconic Brand's Stories To Life

Porsche challenged Pass It Down to reinvent how employees & visitors would engage with Porsche's stories & history.

Objective

Engage & educate Porsche customers and employees on the rich stories & legacy of Porsche.

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The Process

Pass It Down developed a digital platform highlighting iconic moments in Porsche's history. A digital kiosk was installed in the heart of the experience center to engage visitors and employees.

The Fourth floor features a beautiful gallery of photos of famous races, cars, and founders. Pass It Down created scannable codes for the photos so visitors could unlock the story behind every photo from their own phones.

The Results

"Every company has stories to tell and history to remember. At Porsche Financial Services, our Brand essence is based on stories of motor sports victories and the relationship our customers have with their Porsche's. Pass It Down helped Porsche collect and present our stories - and made it possible for employees and customers to learn and appreciate our history."
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- JOHN CLAIRBORNE, SENIOR MANAGER OF CORPORATE STRATEGY AT PORSCHE FINANCIAL SERVICES